Wednesday, November 26, 2008

72% Say Christmas Season Comes Too Soon

With stores starting their Christmas sales in October and radio stations playing Christmas music before Thanksgiving, 72% of Americans say the joyous holiday season now comes too early.

Just 22% disagree, according to a new Rasmussen Reports national telephone survey. Six percent (6%) are undecided.

While 76% of men think the holiday season is upon us too soon these days, only 67% of women agree. Twenty-seven percent (27%) of women don't think the Christmas season comes too early, compared to 17% of men.

Those over 40 are more likely than younger adults to say the Christmas season starts too soon. Those with higher incomes also think the season has gotten too long.

In a survey last December, 64% of adults said the holiday season should focus more on the birth of Jesus, too. But 91% of adults planned to celebrate Christmas in some form or another.

(Want a free daily e-mail update? If it's in the news, it's in our polls).

For retailers, however, it may not matter how long the shopping season lasts this year: 66% of Americans say that they plan to spend less on the holidays this year than they did a year ago. Consumer confidence is near record lows and 40% of small business owners expect lower sales this year.

Sixty-seven percent (67%) of all adults also say the Thanksgiving holiday now gets lost in the holiday season. Just 26% disagree.


I'm glad that I'm not alone on this one. Most people think the Christmas season is starting too soon. I couldn't agree more. Can't we have our Turkey before you drag out the Christmas music and decorations and stuff? Let's savor one holiday before we move onto the next. Could we possibly put this on the bulletin board for next year? Thanks.

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